Parenting Styles And Their Influence On Children - 995 Words

Parenting Styles Today, being a parent is obviously challenging in several different directions. Every parent has different opinions on how they believe they should parent and punish their children. Parenting styles can be described as the way in which a family is structured. There are four major parenting styles that are all used today. The four styles include authoritarian, authoritative, permissive, and uninvolved parenting. Each one of these styles have their advantages and disadvantages. Even though every parent wants nothing but the best for their children, they each have very diverse parenting styles. The way in which parents go about parenting them is very important in the children’s future (Hibbard and Walton). Some of the parenting styles seem to have a more negative outcome than others. Two of the most dissimilar parenting styles would be the authoritarian and uninvolved parenting. Both of these have very unlike aspects that appear to affect children differently. Fi rst of all, authoritarian parenting style is best known as the strict parenting style. Parents are extremely strict on their rules and regulations. They do not allow their children to do anything that is not approved and notified by the parents. Authoritarian parents rely more disciplining their children to keep them well-behaved and good manners. They encourage their adolescent to be independent while maintaining limits and controls on their actions (Kopko). These parents expect their children toShow MoreRelatedParenting Styles And Their Influence On Children798 Words   |  4 PagesParenting styles have a direct correlation to how a parent interacts with their child and how their child interacts with them. Diana Baumrind was a developmental psychologist that came up with four basic parenting styles that influence how children behave throughout their life (Kopko,2007). The parenting styles consist of authoritarian, authoritative, permissive and uninvolved. An authoritarian style is characterized when a parent barely shows warmth to their child and has desires to control theirRead MoreParenting Styles And Their Influence On Children951 Words   |  4 Pages In this day in age there are various approaches to raising children. Each parent(s) must decide for them selves which style best fits their beliefs and abilities. Many parents come to the conclusion that they will try their best and just hope that their children learn right from wrong and the abilities they need to succeed in life. However, what most parents do not always realize is that the style of parenting they are using may have a bigger impact on their child than they are aware of. For theRead MoreParenting Styles And Their Influence On Children1264 Words   |  6 Pageschild or children does not mean you have the fundamentals of being a good parent. Raising children you should be ready to teach, construct develop have conformity in the home and nature skills into your child so they are ready for society and the world in their near future. When parenting a child there are serval ways to raise children. Many parents prefer different methods over others. Some parenting styles are use more than others and are much favorable than others. Different parenting styles bringRead MoreParenting Styles And Their Influences On Our Children Essay2140 Words   |  9 PagesParenting Styles and Their Influences on Our Children The Community College of Philadelphia By: Maria Maldonado November 22nd, 2016â€Æ' The Introduction Thesis- It is my belief that in order to provide a framework of parenting that would allow for the best probable outcome for a child’s development it is important to take a stance in which we provide reasonable demands from our children while providing equal responsiveness to their needs. Majority of us are born with two arms, two legs, a head andRead MoreAttachment Theory and Parenting Style Influence on Children Essay1185 Words   |  5 PagesHow the child is raised and the parenting style used is a significant influence on that development by affecting the relationship between parent and child. This supports the Attachment theory in which emphasizes relationship between the child and caregiver as a key factor in development. My Caregiver’s Parenting Style My parents, my father specifically, believed that children should obey their elders without question and without hesitation. This outlook on parenting stems from their cultural backgroundRead MoreHow Parenting Styles Influence Children s Learning And Development1976 Words   |  8 PagesAs we have discovered, children are active learners from birth and parents are seen as children’s first educators. â€Å"Children of all ages need encouragement, adequate nutrition, shelter, parental interest in their schooling, and consistency in rules and expectations† (Barnes, 2006; Mental Health America, 2009, in Lamanna, Reidmann and Stewart, 2014:230) this should be in correspondence to the child’s age or development level. This chapter is going to explore theory from Baumrind to discover how differentRead MoreConsequences to Authoritarian Parenting 868 Words   |  4 Pagesadolescence offers the prospect to influence the child regularly. Parenting styles figures in as a prime part of a child’s mental health and behaviour. Parenting refers to the parent’s actions and reactions to their child, including expectations, beliefs and values. Diana Baumrind (1971, 1991), psychologist, based parenting on two aspects including control and warmth. Baumrind used the combination of these aspects in different ways to identify the four styles of parenting used today, consisted of, authoritativeRead MoreDevelopment Of Infancy And Early Childhood1385 Words   |  6 Pagesdevelopment that occur during this time set the stage upon which further and more specific aspects of development will occur. There are many different external and internal components which influence and guide development during this time. These components include the individual’s family, including more specific parenting styles, as well as early education and the individual’s social environment. Each of these various aspects of development plays a critical and widespre ad role in these initial stages of developmentRead MoreEssay on Infancy and Early Childhood Development1654 Words   |  7 Pagesinteraction. Development begins during the prenatal period on up to the early years and depends on the nutritional, medical, emotional, and intellectual support of parents, family members, caregivers, and teachers (Cherry, 2011). Parenting styles also play a role in what influences development as well as early childhood education programs. During the prenatal period when a child’s development begins, thus being aware of many factors that can damage the fetus and the development of a healthy child. InRead MoreThe Fbi Behavior Analysis Unit1443 Words   |  6 PagesKarley Pecosky Psychology Parenting Styles The FBI Behavior Analysis Unit can profile a person down to the type of household they grew up in. Behavior as an adult, especially of a psychopath, is usually in correlation to a traumatic event of their childhood, usually involving their parents. The FBI has the ability to analyze all the behaviors of a person and tell you what kind of car they are mostly likely to drive, what profession they are most likely involved in, and in most cases, links to

Consumer Buying Behaviour And The Decision Process

2.1 Introduction This chapter of the dissertation aims at providing an understanding into why consumers choose to shop either online or in store and it is important to understand consumer buying behaviours, motivations of shopping and the decision process by reviewing relevant literature and theories. This will enable the author to understand how each of these shopping platforms can satisfy consumer needs and their desires. The literature review will be divided into five sections: Retail marketing overview, motivations of shopping, online shopping behaviour, in store shopping behaviour and the consumer buying decision process. 2.2 Retail marketing overview Omar (1999) notes that it is vital for any organisation to know and understand their customers in order to achieve good retail marketing to which McGoldrick (2002) agrees with this as he states that understanding the consumer needs, motives and decision making processes are vital in the retail marketing strategy. With this information in mind it is now possible to look at the theory behind consumer behaviour and the different models and theories that have been developed to analyze this behaviour. 2.3 Online shopping behavior Evident from the research conducted it can be concluded that there are many different perceived attributes to online shopping. With the most important attributes being financial security, convenience and website design. Sejin (2012) states that the competition will continue to intensify forShow MoreRelatedPerceptions And Attitudes Of The Consumer Buying Process1000 Words   |  4 Pagesinfluence his buying behavior. Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior therefore marketers are interested in them. Marketers can change the beliefs and attitudes of customers by launching special campaigns in this regard. To change the brand s marketing message or adjust its positioning in order to get consumers to change their brand perception. Stages of the Consumer Buying ProcessRead MoreMarketing and Buying Decision Essay1616 Words   |  7 Pagesmarketing activity which has taken place and the brand association the marketers aimed to achieve. In this report I will be exploring the buying process involved when purchasing an alcoholic beverage, the influencing factors when making a decision and the role that marketing plays, in these decisions. The definition of marketing is â€Å"The management process which identifies anticipates and supplies customer requirements efficiently and profitably.† Adrian Palmer 2004 Personality noun (pluralRead MoreUnderstanding The Consumers Buying Behavior1403 Words   |  6 PagesUnderstanding the consumers’ buying behaviour is a complicated but essential task for all marketing managements. It is vital to understand how people make purchase decisions and what drives them to buy one specific product and no other. According to Kotler et al. (2013) â€Å"consumer buyer behaviour refers to the buying behaviour of final consumers – individuals and households that buy goods and services for personal consumption.† It may be a costly and time-consuming task to find out what, when, whereRead MoreBuyer Behavior and Branding1814 Words   |  7 PagesBUYER BEHAVIOUR AND BRANDING (BBMK402) Introduction: Every one is a customer at one time or another. Production continues to increase just like customers increases day by day for goods and services that give value in return for consumer’s money. Although there are lots of components and elements that influence customers to support and buy the product and one of those ways is good marketing strategy. Good marketing functions raise competitive rewards to a firm which leads to be a magnet toRead MoreBuying Behavior of Blog Shoppers1325 Words   |  5 PagesBuying behaviour that occurs in blogs can differ significantly from the buying behaviour that occurs in other forms of social media. As stated before, blogs can portray several different forms of marketing that appeal to the consumers. Written from an unbiased point of view, consumers tend to put more weight into the opinion of other consumers than they would in other forms of advertisement such as banner ads or PR statements. The marketing efforts that can be found in blogs can have a huge impactRead MoreConsumer Decision Making Process And The Beverage Brand Products1421 Words   |  6 PagesConsumers buying decision making play an important role for the success of every company or organisation. Without the investigation into consumers and their buying behaviour companies and organisation and marketer cannot achieved their aims and objective of their goals in the sale of their product. The purpose of this investigation is to explore the relationship between the consumers buying decision making process and the beverage brand products. (Coca Cola and Pepsi Cola) The data for the researchRead MoreAssael’s Matrix1047 Words   |  5 PagesAssael’s Matrix Assael distinguished four types of consumer buying behaviour based on the degree of buyer involvement and the degree of differences among brands. The four types are named in the following table and described in the following paragraphs. TABLE 20: Four types of buying behaviour: |Level of Significances Between |High Involvement |Low Involvement | |Brands Read MoreCase Study : Emotions And Consumer Buying Behaviour1261 Words   |  6 Pagesaim of this essay is to compile a case study on emotions and consumer buying behaviour. This essay will include observations, experiments and comments. This information shall be accompanied by a full analysis of interesting and relevant finding in the journals. Definition of Emotion Emotions is complex, but when researched emotions all comes down to feelings. When your mental element gets involved it can influence thought and behaviour. Emotions has a range of metal feelings with includes motivationRead MoreExplain Why It Is Important for Marketers to Understand the Consumer Decision Making Process918 Words   |  4 PagesConsumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use. Research suggests that customers go through a five-stage decision-making process when making any purchase. This is summarised in the diagram below: Figure 1, This model is important for anyone making marketing decisionsRead MoreThe Impulse Of An Impulse Purchase Decision843 Words   |  4 PagesAn impulse purchase decision can be defined as the result of complex behavioural processes, thoughtful and deliberate consideration of information about the good in question and its alternatives (Bayley Nancarrow, 1998). An impulse purchase is typically associated with reckless decision making as the assumption is that it is a decision made without thinking about the consequences too much. However, this definition by (Bayley Nancarrow, 1998) suggests that the impulse decision is one made using

Research Report on Psychology

Question: You will need to include at least five peer-reviewed journal articles, with at least one article including a qualitative methodology. Utilize the Publication Manual of the American Psychological Association for this assignment. Answer: Research report on Psychology Human psychology is one of the most complex subject and there need utmost emphasis so that the study of human psych can be performed properly. The study of psychology helps us to analysis behavior, characteristic of the human being by analyzing that particular human beings course of actions. The journals about the child and adolescent behavior deliver an enlightening overview of the epigenetic, neurological and hormonal progress, which takes place throughout the child and adolescence period. It envisage the process of theses changing throughout the learning and development time period that can affect the socio cultural community. The article also deals the psychology of the children and adolescent, neuropsychology, anxiety, cognitive behavior and mood disorder that might influence the child as well as adolescent behavior. The journal of child and adolescent behavior is a peer-reviewed journal, which gives a suitable platform to the researcher and academic scholar for publishing their research result. In this journal, an article titled Marijuana and Psychosis: The Effects of Adolescent Abuse of Marijuana and other Drugs in a Group of Forensic Psychiatric Patients is published on February 11, 2015. This particular article is written by Michael H Stone and in this article, the author wanted to drop light on the addiction of marijuana among the young and adolescent people of USA. According to the author the usage of cannabis, in the shape marijuana and similar kind of goods has been increasing in US, as well as significant proportion of stems also used by the adolescent of age 17 or less. It can be evident in several occasions that the young peoples are severally addicted to the marijuana and other drugs (H Stone, 2015). This particular addiction has severe affect on the brain of the young people, destroy their brain cell and increase the memory loss. Another journal titled Assessment of Risky Sexual Behaviors among Arba Minch University Students, Arba Minch Town, Snnpr, Ethiopia, which published on 23rd February 2015 and written by Bikila Soboka. In this particular article the author analyzed the risky sexual behavior among the Arba Minch University students of Ethiopia. In this article, the author described that the students are indulging in unprotected sex, which led to regular fertility and pregnancy and it is emerging as the most healthcare challenge for the nation (Bikila Soboka, 2015). It is also discussed that the students are indulge in bisexual sexual behavior which led several fatal disease among the students. The journal titled Designing and Testing the Feasibility of a Multi-level Intervention to Treat Adolescent Obesity in the Pediatric Primary Care Setting , which published on March 23rd, 2015 and written by Lori Pbert is about the increasing obesity rate at USA, and the treatment of obesity in multi level procedure (Pbert, 2015). The obesity in young and adolescent people is increasing in rapid way and emerging as the most unavoidable challenges to the health authorizes of the United Nations. The journal titled Unpacking Forms, Causes and Effects of Abuse on Child Development in Southern Malawi Communities, which published on March 10, 2015 written by PhiriInnocent Pangapanga, Catherine Charles Thangalimodzi, Lucy Thangalimodzi Pangapanga about childhood and the adolescence phase of life as well as the causes and effects of abuse on child development, which are very crucial. In this two phases a person passes though a lot of mental changes as well as physical changes. The Journal of Child Adolescent Behaviorgives us an illuminating overview about all the developments that every human faces in the child and adolescence phase of life. It provides an elaborated description about the hormonal, neurological and epigenetic developments in the phases. It provides the information about how the above-mentioned changes can affect the socio cultural community. It is also concentrates on the Neurophysiology Cognitive Behavior, Anxiety and Mood Disorder, Child and Adolescence Psycholo gy. The various theories about the central topic are discussed perfectly in this journal (Pangapanga, P., 2015). The journal focuses on the vulnerable young and infants who are at risk regarding mental health. It discusses the different ways of improving the mental conditions of the adolescent and infant relating to the topics such as risk behavior, policy, prevention and promotion. According to the author, it is very essential to focus on the psychological development during the childhood, infancy and adolescence. The journal titled Psychological Health and Coping Strategies of Adolescents with Chronic Stuttering, which published on March 17, 2015, written by Gordon W Blood and Ingrid M Blood is on psychological health of young and adolescents. TheJournal of Child Psychotherapy deals with the psychoanalytic psychotherapy with adolescents, children and infants. This journal, specifically and clearly discusses the topic of psychotherapy. It can be considered as the most important publication to all of those who have an interest in the practice and theory of the psychoanalytic psychotherapy. The author also focuses on a great range of emotional spectrum and disorders regarding behavior. It helps the practitioners to identify the effective application of the theory. All the perspective and aims of psychotherapy is vividly discussed in this journal. To understand the complex psychology of people is the core job of the psychotherapists. Observation and attention toward the patient is very necessary while psychotherapy. Conversation with the patient reveals a lot about the persons mental conditions. According to the author, a child psychotherapist has to deal with the parents also while treating a child because the parental attitude affects a child most (Gordon W Blood, Ingrid M Blood, 2015). The journal asserts about the wide range of child psychotherapy also. To conclude it can be said that it is an authentic journal about child psychotherapy. References Bikila Soboka, G. (2015). Assessment of Risky Sexual Behaviors among Arba Minch University Students,Arba Minch Town, Snnpr, Ethiopia. Journal Of Child And Adolescent Behaviour. Retrieved from https://esciencecentral.org/journals/assessment-of-risky-sexual-behaviors-among-arba-minch-university-students-arba-minch-town-snnpr-ethiopia-2375-4494.1000189.php?aid=40931 H Stone, M. (2015). Marijuana and Psychosis: The Effects of Adolescent Abuse of Marijuana and other Drugs in a Group of Forensic Psychiatric Patients. Journal Of Child And Adolescent Behavior,03(02). doi:10.4172/2375-4494.1000188 Pbert, L. (2015). Designing and Testing the Feasibility of a Multi-level Intervention to Treat Adolescent Obesity in the Pediatric Primary Care Setting. Journal Of Child And Adolescent Behavior, 03(02). doi:10.4172/2375-4494.1000196 Pangapanga, P. (2015). Unpacking Forms, Causes and Effects of Abuse on Child Development in Southern Malawi Communities. Journal of Child and Adolescent Behavior J Child Adolesc Behav. Gordon W Blood Ingrid M Blood. (2015). Psychological Health and Coping Strategies of Adolescents with Chronic Stuttering. Journal of Child and Adolescent Behavior J Child Adolesc Behav.

Marketing Mix Strategies of McDonald-Free-Samples for Students

Question: International Marketing Mix Strategies of McDonald's in Pakistan. Answer: Objectives The company intends to use apply the marketing mix strategies to increase its market share by 60 percent in the next 12 month. To provide quality menus with exemplary services at reasonable prices Vision and mission The mission of the company is to become a customer-favorite place to eat, drink, and have fun. The plan to win strategy focuses on exceptional customer experience founded on the 4Ps that the company will use to improve its operations and customer experience in Pakistan International Marketing Mix Strategies: McDonald's in Pakistan Introduction McDonalds remains the dominant player in the fast-food service retailer, especially the hamburger. The company serves over 35,000 restaurants worldwide with over 50 million clients daily(McDonald's, 2012). McDonald was restructured to pursue the go international, act local culture thus defining its production principles. McDonalds products like sirloin, fries, soft drinks, breakfast items, burgers, milk, chicken, and candy offer a significant feeling(McDonalds India, 2012). The company operates on offering the best quality services to its customers thus encourage repeat customers. The company uses different strategies to meet the expectations of the clients. Situational Analysis Market share model and market analysis McDonald is an indisputable marketplace leader in the Burger business. It has become a quick nourishing industry with a perceived productive and prominent brand image. In fact, the McDonaldization is a term coined from its anticipated quick nourishment aspects(Bressan Paola, 2014). As part of its advertising strategy, the company has distinguished the needs of clients and it strives to satisfy their requests. It further assesses its advertising techniques thus identify pitfalls regarding execution. The company boasts of over 30,000 eateries worldwide where it serves millions of customers. The company used the three-legged stool to define its operations. The three legs stand for the employees, suppliers, and proprietors(Zaiem Zghidi, 2011). The connection or relationship between these stakeholders has made the company succeed because the connection defines the game plan. McDonald's has invested in sustainable and quality programs that deliver structures and supports its commerce model. McDonald's in Pakistan In Pakistani, the companys operations are insignificant because it has failed to rule the market. The company needs to focus on expansion to control this potential market. Although many corporations have failed in this country, McDonald's have an opportunity to expand(Foxworth, 2013). The company should consider investing in the country, with focus on the urban communities including Karachi, Hyderabad, Islamabad, and Lahore. The company must consider introducing some of its pieces and build its establishment in the targeted communities. Competitive Analysis KFC is the leading player in the Pakistani market where it had introduced its chicken sandwich. The introduction of the McChicken expanded the KFCs expenses because it believed its sandwich was mindful of customers. Competitive edge Differentiation McDonald enjoys a competitive advantage in the market. Since its inception, the company has never placed a stock without considering the tastes and preferences of customers(Alexander, 2012). The company has used most of its opportunities to learn the tastes of the society to avoid cultural conflict. It has considered the immense customer market by continuously contrasting the tastes. This implies that the company depends on the support of the basic slants. The company has passed its products within external territories through its connections that are aware of the mechanisms in the new market. Cost leadership The company has the potential to purchase supplies in mass thus benefit from economies of scale, McDonalds leases properties and zone to comprehend its brand name(McDonald's, 2012). It has used its strengths to publicise its diverse chains thus understands the picture. PEST Model Political factors The Pakistani government has recently increased its GST regarding the service industry. The changes in the regulations and rules can easily disrupt McDonalds operations(Horovitz, 2014). For several years, the country has experienced the worst political instability thus affecting the import-export policies because the governments always use its ideologies to define its relationship with the external authorities. However, with strained relations with the West, McDonald has experienced troubles with the government, especially its raw materials imports. Nevertheless, the company is never expected to compromise the quality. Economic factors The recent economic downturn affected the companys earnings. Sometimes, the organization can exaggerate its sales to befit the expectations of stakeholders. The company also faces problems with the exchange rates, interest rates, and currency. The continued increases in the production costs have affected McDonalds performance(Horovitz, 2014). In Pakistan, the company is exposed to various variables influencing its operations. Similarly, most of the Pakistani customers are middle-class. Due to the financial downturn and cutbacks, these customers have retreated as they consider McDonalds products as an extravagance. Social factors The customers in Pakistan are brand cognizant as they turn out to enjoy their times in the eateries(McDonald's, 2012). Unfortunately, some customers have become hostile to the American products. In effect, some customers and organization have boycotted the merchandise. Technological factors Innovation and creativity have benefited McDonald in its operations worldwide. Most of the representatives use the technology to serve brisk management. Similarly, the workers also use the personal computers to maximize their productivity and monitor the administration framework(Ali, 2014). According to studies, the company has benefited from Google Apps and other office software sites. For instance, it has managed to meet the needs of customers online, especially those who place their orders through the internet. The company has also promoted the informal contacts. For instance, workers can use Google+ and Facebook to contact and mark their sources. Key Success Factors McDonalds is an efficient player in the food sector because of the key success factors. Food quality is the leading quality control rule the company has used for decades. McDonalds has used the stricter quality control to achieve the nourishment security in the market. It has kept the company stronger than its suppliers shipping the hamburgers(Aldi, 2014). Additionally, the companys positive image and good reputation is another success factor. Fast-food Caf has built positive image and brand thus assuring its customers quality food(Akgun, Keskin, Ayar, 2014). It has remained a standout company in the modern world thus earning customer trust, confidence, and great picture. It has become the best spot for children and families thus affirming its exceptional value. Convenient locations The company has operated ahead of its rivals because of its convenient locations. The company identifies its strategic locations thus make it approachable and easily accessible. The appealing spots have made it possible for customers to enjoy their fascinating experiences. For example, the Hyperstar Karachi franchise catches the attention of customers. McDonalds Rawalpindi/Islamabad is strategically located to attract clients. Critical Issues McDonalds key issues include price sensitivity, terrible PR, and operation costs. As part of its price sensitivity, it has increasingly used high prices that can drive clients away. The company needs to focus on improving its pointless and wasteful operational territories to cut operating costs. McDonalds has an outstanding brand image. For instance, it is believed that the company offers its customers good remunerations(Ali, 2014). However, the organization has suffered a grave dissent from its workforce who complains of low wages. Marketing strategy In business, marketing strategy defines the commitment of an organization to meet the expectations of customers(Ahmed, Ahmad, Parmar, Khoso, 2014). It focuses on the action path that it has to execute to serve different individuals in the market. The company has established a marketing framework to market the products, McDonald's has incessantly controlled its marketing strategy by controlling limits thus minimize expenditures on the process(McDonald's, 2012). Upon establishing the marketing strategy, to company assigns different people distinct obligations to actualize the plan. The company uses its framework to set up inputs and quantify the targets. Customer analysis McDonald has identified the elements that define the expectations and buying behavior of customers. McDonalds offers hamburgers to its customers(McDonald's, 2012). However, it also offers them everything that can influence their purchasing choices. For instance, the picture element is essential in determining the feelings of customers upon buying it. The company has used advertising to establish a strong position and perception of customers. Segmentation The company has also benefited from its unique segmentation strategies that are based on various variables. Geography The company views Pakistani market as a metropolitan market. The topography of the national markets has made the organization to calm different portions, it is important for it to concentrate on the urban business regions(Yeu, Leong, Tong, 2012). McDonalds nourishes the metropolitan masses. This is achieved because of the natural dietary culture in the market and its continued efforts to use a standardized approach to attain sustainable market. Demographical In Pakistan, the majority of the consumers are low-income earners and middle-class population. This implies that these targeted customers use their pay to meet their daily expenses. The metropolitan masses can afford the companys offers and products. These products meet the expectation of the common laborers(McDonalds UK, 2012). The company also considers age as an element. The family factor is also important in determining the strategy it uses to serve the market. Currently, the company will be concentrating on the family who pursues family suppers. Psychographic The company also considers the caretakers who intend to give their kids a lasting experience. Kids have to visit McDonalds to have the fun of eating(McDonald's, 2012). The company offers sustenance tastes and quick associations that can influence their clamor for young people. Behavioural McDonalds has organized different events and vacations to attract clients. Presently, the organization targets the customary clients with its promotional strategies. With the recent positioning in India, it has created an extraordinary event thus advancing its origin substances. International marketing mix The company is an international organization that engages in serving different customers with diverse preferences and tastes. It has to use distinct strategies to meet the customers expectations. In fact, the company has embraced an adaptation strategy instead of standardizing its marketing strategies. In most cases, the organization combines its globalization and internationalization elements to serve the clients in the fast-food markets(Vignali, 2001). The company strives to adapt to the local communities in its global operational environment. Product The company understands that customers would be satisfied when it offers a menu that befits their expectations. McDonald's provides customers choices because many customers spend their money differently on various needs(Price, 2002). By offering them choices, the company is catering to their needs. According to the company, focusing on the menus ordered is critical because McDonald has always strived to create a menu demanded by customers. This is an adaptation strategy instead of creating a standardized menu. With the rapidly changing technology, the organization has acknowledged the factors which customers consider(Khoso, Ahmed, Ahmed, 2014). Therefore, McDonald has invested heavily in its RD to monitor the market preferences. To the company, introducing new products is propriety and eliminating the previous ones is necessary for its survival. The company focuses on the beverage and food products. It intends to offer various gifts to attract customers, especially the kids. The strategy is an innovative move to offer products. This company values the Pakistanis religion, cultural background, personal disposable income, and buying habits(McDonalds India, 2012). It has adopted the marketing and product mix to meet the needs of the local customers. For instance, in India, the burgers contain fish or chicken instead of using the beef because it is sacred. In Mexico, this product is served with chili sauce. However, the company has standardized its burger, except in other markets. Promotion The marketing mix element involves communicating with customers and provides the strategies to communicate with them. McDonald has differentiated the minds of customers using their services(Aldi, 2014). The company also uses different campaigns to promote its products. It promotes the idea and products this prepare the best orders to clients. For example, it offers opportunities for customers seeking to enjoy a quick lunch. In most cases, it has communicated such services using different strategies. Integrated marketing communication Advertising McDonald communicates its advertisement messages through different mediums, such as Radio, print media, TV, and online. In the United States, the company has invested in the TV Ads. In Pakistan, McDonald's uses national channels and social media to advertise its products(Ali, 2014). The company promotes its videos on YouTube and Facebook. For instance, its processes transform the ordinary potato into the Mac-Fries. Sales Promotions McDonald's has proposed to increase its sales promotion in this new market. The fast-food industry in Pakistan is booming despite being stiff competition(Akgun, Keskin, Ayar, 2014). The local restaurants also offer similar products cheaply. McDonald needs to use exciting deals better than the local restaurants. Public relations The company is yet to use the public relations policy in Pakistan. However, McDonald is a house of philanthropies and a defender of ecological activities(Khoso, Ahmed, Ahmed, 2014). It uses the best green project to bolster its corporate brand. The green environmental activity will help the firm to increase its social and corporate image. Direct selling McDonalds engages in direct selling in many countries. However, in Pakistan, the direct selling is unpopular. For instance, it can sell the product to corporate client businesses, community parties, events, and local government(Akgun, Keskin, Ayar, 2014). McDonald has invested in advertising and it will use the strategy to promote its marketing mix thus succeed in Pakistan. The company needs to initiate rigorous advertising of its products on the Pakistan television channels. It will also benefit from the sales promotion. Pricing In the international market, pricing remains a complex task. It is a value proposition is the customers minds. Given the current economic situation, many customers draw the mental picture of the value of any product. The psychological meaning of pricing would involve the move by a customer to perceive the value of product beyond or below its market value(Bressan Paola, 2014). Nonetheless, it is critical to consider other factors like competition, fixed and variable costs, and the targeted market. McDonald's seems to create the value in customers mind thus satisfy their expectations. In Pakistan, McDonald's uses the psychological pricing and price bundling(Horovitz, 2014). It uses both strategies to offer different discounts and deals, especially when it comes to price bundling. In psychological pricing, the company looks affordable by rounding its prices off like charging Rs. 299, or Rs. 99. McDonald's also intends to use the integrated pricing strategy to become successful. The company uses the best formula to set affordable prices thus targets the relevant market. It finds it easy to create the differentiation perception the customers mind(Aldi, 2014). For instance, customers will try to maintain the lowest prices for its products in Pakistan compared to its rivals like KFC. However, KFC controls the larger market share than McDonald's in Pakistan. The company will also be offering innovative products including Macc-Allo-Tiki-Burger to benefit the Indian customers in Pakistan. Like in India, in the Pakistani market, many customers are poor thus making it possible to design menus that befit their living standards. Place The marketing mix focuses on the distribution of products and services. Distribution of products allows the companies to reach out to the clients. According to studies, scholar (Alexander, 2012), have defined distribution based on the physical presence of the products. It depends on the management process. Importantly, the distribution processes remain engaging to offer customers to the targeted customers. McDonald's has identified the best location where customers can access the product. In Pakistan, it has created physical and virtual locations to sell the products including restaurants, websites and apps, kiosks, and McDonald mobile apps. Importantly, the Pakistani restaurants will generate more sales than the other sales points. The Kiosks also offer some selected products. Control, Implementation, and Contingency Plan The company anticipates affirming its position and maintaining the reputation by focusing on the overall performance of the company. Marketing Plan for Implementation The company should create an appropriate marketing plan by working on higher hierarchy thus off-guideline to its relevant departments. Objective The company anticipates achieving its objectives of focusing on the overall financial positions including sales, profit, market share, and budget. The company will manage to achieve its objective upon analyzing the divisions and departments within the plan. It will have to invest in marketing channels, communication, and research. Contingency plan If the company fails to match its goals and values, it must consider the second option. The company will have to establish additional prioritize in its pipeline by reviewing the new product, services, and location. Conclusion McDonald stands a high chance of improving its revenues by expanding into the Pakistani market. The fast-food industry is a viable sector in the Pakistani market. Despite stiff competition in the market, the marketing mix provides an opportunity for McDonald to achieve its goals. Nonetheless, the company should consider the integrated marketing communication strategy to overcome the impact of the local restaurants and KFC. Based on this marketing plan, the company has an opportunity to enlarge its market position by offering the new products that meet the expectations of its clients References Ahmed, R., Ahmad, N., Parmar, V., Khoso, I. (2014). Role of Packaging and Labeling on Pakistani Consumers Purchase Decision. European Scientific Journal, 10(16), 464-473. Akgun, A. E., Keskin, H., Ayar, H. (2014). Standardization and adaptation of international marketing mix activities: A case study. Precedia- Social and Behavioral Sciences, 150, 609-618. Aldi, T. (2014, June 4). Business case studies. 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